PRIA’S THOUGHTS:

As with many of my clients’ projects, my goal is to balance or contropose two themes - for Peaches, Sarah and I wanted to create a fun and flirty experience that made boudoir less intimidating while still communicating the high end experience that Sarah creates for her clients. To that end - instead of utilizing a pictorial mark or illustration, I chose to incorporate an elegant and dainty leaf detail into the primary wordmark. Overall, the mark and its suite feels flirty but retains an elevated and expensive look.